Press Release
Cyprus Airways announces its cooperation with Andrea Pirlo, an internationally recognised football player and coach, as the airline’s new official brand ambassador.
The partnership reflects Cyprus Airways’ ongoing focus on strengthening its brand visibility and supporting its strategic development across key markets. Andrea Pirlo’s international profile, career, as well as personal and athletic values at the highest professional level, align with the airline’s positioning, values and objectives.
Pirlo is currently based in Dubai, where he is actively coaching. Cyprus Airways operates direct services to Dubai, supporting the airline’s network presence in the Middle East and Gulf region, connecting Cyprus with one of the region’s key aviation hubs.
Originally from Italy, Pirlo also reflects the airline’s connectivity with the Italian market. Cyprus Airways operates direct scheduled services to Milan and Venice, supporting both leisure and business demand between Cyprus and Northern Italy.
“We feel a connection and respect not only for Andrea Pirlo’s outstanding talent, recognised throughout the world, but also for football itself, a passion deeply rooted in Cyprus and shared by millions across generations. Football creates emotions and memories that live forever in our hearts, and we hope that the experience of travelling with Cyprus Airways will likewise become unique and remarkable for every passenger,” said Thanos Pascalis, Chief Executive Officer of Cyprus Airways.
The announcement follows the launch of Cyprus Airways’ summer schedule, marking the return of popular Greek island destinations such as Santorini, Preveza, Rhodes, and Skiathos, alongside the expansion of European route frequencies, including Paris, Barcelona and Venice. Heraklion has also been established as a year-round destination, further strengthening the airline’s presence in Greece.
In parallel with its network upgrades, Cyprus Airways has also implemented major improvements to its customer-facing digital infrastructure. The airline has recently upgraded its official website and launched a new mobile application, enhancing the booking process and providing passengers with improved access to travel management tools.
Cyprus Airways continues to invest in product development, operational efficiency and network growth as part of its broader strategy to strengthen connectivity between Cyprus, Europe and the Middle East.
