Press Release
Remaining true to its strategic commitment to providing high-quality value products, Lidl Cyprus announces the new initiative “Lidl Full Guarantee”. This is a dynamic corporate action that aims to further strengthen its relationship of trust with the consumer public, ensuring the non-negotiable quality of all its products.
Within the framework of this new policy, Lidl Cyprus is making a practical commitment: in the event that a consumer is not 100% satisfied with the quality of the fresh fruits and vegetables purchased, the company will proceed with a full refund. Product returns are valid within 5 days upon presentation of the purchase receipt.
The “Lidl Full Guarantee” is not a short-term commercial campaign, but a responsible corporate promise that turns freshness into certainty and quality into a measurable commitment. The initiative is based on a strictly structured evaluation and control system, which guarantees:
- Absolute quality excellence, freshness and taste superiority.
- High food safety standards at all stages.
- Daily vertically integrated care, from production to the moment the product reaches the consumer.
The implementation of this commitment is based on the robust network of partners that Lidl Cyprus has developed, while strengthening the local economy and production.
The company's integrated value chain is supported by a wide network of selected suppliers and producers from all over Cyprus. It is worth noting that 45% of the company's fruit and vegetables are of Cypriot origin. Through continuous quality controls, Lidl Cyprus ensures a firm commitment to the daily distribution of an expanded code list that includes over 120 codes of fresh fruits and vegetables that stand out.
For the company, the “Lidl Full Guarantee” initiative is a conscious and responsible promise to its consumer. It transforms trust into something that the company honours and recognises in practice, offering products that stand out. With the specific initiative, Lidl Cyprus confirms its leading position in the market, proving that when someone is looking for a guaranteed fresh, delicious and quality product, they know exactly where to find it.
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