Dorita Yiannakou
Cyprus is aiming to attract a new generation of travelers, demanding, conscious, and experience-driven, through its National Tourism Strategy, according to officials.
Today’s tourists are more discerning, seeking not only high-quality services but also unique, authentic experiences. They are increasingly interested in local traditions, cultural engagement, and sustainable travel.
Strategic priorities
The Deputy Ministry of Tourism is focusing its strategy on conference and sports tourism, recognizing both as key pillars for sustainable development. These sectors are seen as drivers of year-round tourism, drawing high-spending visitors and generating consistent economic activity.
According to information provided to Kathimerini by the Deputy Ministry, both conference and sports tourism are top priorities due to the island’s existing infrastructure and ability to attract visitors even during the winter months. Cyprus’s mild climate and strategic location further support these efforts.
These forms of tourism not only extend the travel season but also attract higher-income travelers, such as business professionals, academics, and athletes, who spend more locally and contribute directly to the economy. They also enhance Cyprus’s reputation as a modern, safe, and capable destination for international events, training camps, and conferences.
The ministry views further development of these sectors as essential to long-term tourism sustainability.
Conference tourism
Conference tourism in Cyprus includes a range of events: corporate meetings, academic gatherings, incentive travel, competitions, and product launches.
Key advantages for conference organizers include state-of-the-art venues, strong connectivity with major European cities, and a variety of accommodation, dining, and leisure options to suit different needs and budgets. The availability of experienced staff ensures smooth planning and execution of events.
The Deputy Ministry has established a dedicated division to support this sector, offering resources and guidance for organizing conferences, exhibitions, and other professional gatherings.
Sports tourism
Sports tourism encompasses disciplines such as cycling, football, swimming, athletics, triathlon, golf, and diving. It includes both the hosting of international competitions and training camps for amateur and professional teams.
Specialized travel organizers now offer promotional packages for these niche tourism segments. Some combine multiple activities, while others focus exclusively on a single sport, such as team training trips.
Winter travelers
During the winter, many of these specialized tourism offerings cater to hobbyists (golfers, cyclists, and divers) who are often willing to invest significantly in their travel experiences, according to available data.
This article was translated from its Greek original.
