- Cyprus was represented by EY Entrepreneur Of The Year™ Cyprus 2022 winners, Alexis Pantazis and Emilios Markou, Co-Founders and Executive Directors of Hellas Direct
- EY also honors fashion icon Stella McCartney with the EY Social Entrepreneurship Award 2022 for Sustainability
Gaston Taratuta, Founder and CEO of Aleph Group, Inc. was named EY World Entrepreneur Of The YearTM 2022 at an award ceremony held in Monte Carlo on Thursday, June 9.
Taratuta, 49, first founded his company Internet Media Services (IMS) in 2005 with an ambition to deepen the digital ecosystem in his native Argentina and help grow the global technology industry across the region. He would go on to combine IMS with strategically acquired businesses to form Aleph Group, Inc., a distinguished global advertising holding company with a presence in 90 markets across four continents. As of last year, Aleph Group has EBITDA over US$70m while employing more than 1,000 people.
The award ceremony was the pinnacle of a two-day celebration that took place in Monaco between 8-10 June. This year's event marks the return to an in-person celebration, after two years of being virtual due to the pandemic, featuring participants from various fields, including special guest, lead singer of U2 Bono. The artist and activist joined EY Global Chairman and CEO, Carmine Di Sibio, on stage to talk about the people, places and possibilities that have shaped his life and the importance of collaboration in his work. EY also named British fashion designer Stella McCartney CBE, as the winner of the EY Social Entrepreneurship Award 2022 for Sustainability. The honor recognizes her career-long commitment to sustainability and innovation in fashion design, and her non-profit, Stella McCartney Cares.
At the two-day celebration of global entrepreneurship in Monte Carlo, our country was represented by Alexis Pantazis and Emilios Markou, Co-Founders and Executive Directors of Hellas Direct, who had been named "EY Entrepreneurs of the Year Cyprus 2022”, in February 2022. Alexis and Emilios participated in the EY World Entrepreneur Of The YearTM 2022, among distinguished entrepreneurs from all over the world, winners of the individual EY national competitions.
About Gaston Taratuta, Founder and CEO of Aleph Group
Gaston Taratuta has revolutionized digital advertising by providing a global platform for businesses from emerging markets.
As a marketing and advertising veteran, he identified a gap that would drive much of his success down the line – so many digital platforms were overly focused on the top performing markets while overlooking the future opportunities of emerging ones. In 2005, he went out on his own and founded Internet Media Services (IMS) with the goal of expanding the digital ecosystem in his country, Argentina, and other under-served markets and support the development of the global technology industry.
Over the course of the next decade, he began acquiring companies that had similar business models to IMS, and in 2021, he formed Aleph Group. Aleph, with a presence in more than 90 markets and a footprint that spreads over four continents, provides a fair and equal chance of succeeding for companies looking to compete in the global digital ecosystem and has partnerships with digital giants such as Twitter, Spotify, Waze, LinkedIn and Snapchat.
Today, Gaston and Aleph are committed to make digital advertising accessible to all and help under-served markets reach a global audience while helping the companies and talent who face endless barriers of entry become part of one of the most exciting industries in the world.
