Press Release
Lidl Cyprus, true to its commitment to continuous development and optimal consumer service, announces the strategic restructuring of its Non-Food products range through the new innovative “World of Needs” model.
The aim of this new approach is to establish Lidl as the first choice in the Non-Food products range, offering a clear structure and an upgraded shopping experience in all its stores.
Six categories for easier navigation
The arrangement of products in stores is changing. The range of Non-Food products is now organised into six main categories (Focus categories), each of which is associated with a recognisable Lidl private-label brand. This structure includes the following brands:
● CRIVIT - Sports & Leisure
● PARKSIDE - DIY & Garden
● LIVARNO - Home & Decoration
● SILVERCREST - Kitchen & Housewares
● Esmara - Fashion & Accessories
● Lupilu - Baby, Child & Play
Targeted Communication and Loyalty
The new structure is supported by thematic visual materials in specific colours for each brand, making it easier for customers to identify what they need. With messages such as “New for you”, “Limited time only” and “Don’t miss out”, Lidl Cyprus strengthens the awareness of its brands and the loyalty of its customers, and presents the enormous diversity of its range.
With “World of Needs”, Lidl Cyprus is not only changing the way it displays products on the shelves but is also creating a destination where the quality of private-label brands is at the forefront.
Visit Lidl Cyprus online:
corporate.lidl.com.cy
team.lidl.com.cy
lidlfoodacademy.com.cy
facebook.com/lidlcy
instagram.com/lidl_cyprus
youtube.com/lidlcyprus
linkedin.com/company/lidl-cyprus
