Press Release
Vangelis Liakos will take the stage at the Digital Agenda Cyprus Summit 2025 as a keynote speaker, presenting on “Branding and Creativity: How Beetroot Took Over the World.”
One of Greece’s most influential figures in visual design, Liakos was born in Thessaloniki in 1976 and splits his time between Athens and his hometown. After studying graphic design and media communication, he co-founded Beetroot Design Group in 2000. Today, Beetroot is one of Greece’s most awarded creative studios, known internationally for its work in brand identity and visual communication.
Under Liakos’ direction, Beetroot has collaborated with leading organizations including Microsoft, the Onassis Foundation, and L’Oréal. In 2011, the studio was named Red Dot: Agency of the Year, one of the highest honors in global design, awarded only to agencies that consistently deliver outstanding creativity and quality.
Liakos is also the creative force behind the touring exhibition Monsters of Greek Mythology, which reimagines ancient myths through a modern design lens and has been showcased in cities across Europe and the U.S. Beyond design, he has launched cultural projects that fuse art, gastronomy, and retail, with concept stores in Athens, Seoul, and Los Angeles.
The Digital Agenda Cyprus Summit 2025 takes place on October 9 at the Nicosia Municipal Theater. As tradition has it, the conference will be followed by the Cyprus Cocktail Festival, the capital’s biggest annual party, where the city and summit come together for a night to remember.
Supporters: Bank of Cyprus, Cyta
Partners: Google, LLPO Law Firm, EY Cyprus, JCC Smart, Costa Coffee
Mobility Partner: BMW by Pilakoutas Group
Official Airline: Aegean Airlines
Academic Partners: University of Nicosia, European University Cyprus, University of Limassol, Frederick University, Cyprus Institute of Neurology and Genetics
Innovation Stage Partner (Alpha Stage): Invest Cyprus
Under the auspices of: The Presidency of the Republic of Cyprus and the Municipality of Nicosia
Organizers: SppMedia Events
For the full program and ticket availability, visit www.agenda.cy
