Newsroom
In today's Oikonomiki, reporter Maria Eraclaous writes about how Cyprus is gearing up to launch a digital campaign aimed at promoting itself as a holiday destination in the United States, with a focus on the East Coast regions of New York, Washington DC, Boston, and Philadelphia.
According to her report, Kostas Koumis, the Deputy Minister of Tourism, revealed plans for the campaign during a recent press conference on tourism prospects. The initiative, which forms part of a broader communication strategy targeting 30 destinations, aims to raise awareness of Cyprus' attractions in the American market. The campaign will feature films and thematic photography highlighting Cyprus' unique tourism offerings, particularly focusing on niche segments that resonate with American travelers.
Conde Nast Traveler ranked Cyprus sixth globally in terms of growth in tourist searches in 2023.
The total budget for the digital campaign is estimated to be around €4 million. The decision to target the US market follows promising indicators from 2023, with Cyprus experiencing a significant increase in tourist impressions and searches, outperforming global averages. Conde Nast Traveler ranked Cyprus sixth globally in terms of growth in tourist searches in 2023.
In addition to the digital campaign, Cyprus plans to participate in tourism exhibitions abroad and host journalists, bloggers, and influencers as part of its 2024 action plans. Koumis emphasized the importance of gradually increasing American arrivals and enhancing demand visibility to pave the way for potential air links between Cyprus and the US.
Despite modest arrivals from America in 2023, totaling over 44 thousand, there is optimism for growth given American tourists' longer stays and higher per capita spending. The State Department's investment in adventure tourism further underscores the potential for expanding Cyprus' appeal to American travelers.
The tourism industry in Cyprus aims to capitalize on these opportunities to strengthen its position in the US market and attract more American visitors to the island.
[This article was translated from its Greek original and edited for brevity and clarity]
