Press Release
On the air is the new campaign of Cablenet, the fastest-growing television station in Cyprus. Following the successful launch of Purple Max Internet and Purple Max Mobile two years ago, the beloved character Maximus is back. This time, he brings a new ensemble of features and benefits from Cablenet.
Through engaging TV spots and digital materials, Maximus introduces viewers to the latest offerings. The Purple Trade-in service encourages customers to "thank Ex" by trading in their old kinetic devices for new ones. Replay TV allows users to rewatch their favorite shows and movies, bringing the cinema experience to their living rooms. Cablenet also offers extensive sports programming that turns any home into a stadium.
The Purple Max Mobile program stands out with its unlimited services, and the Purple Max Internet, which launched with much fanfare, continues to set the standard for high-speed connectivity in Cyprus. These services are presented with humor and engaging storylines that capture the audience's attention.
Joining Maximus this time is his half-brother Cleopatra, played by the well-known Cypriot sportswriter Kafa. Together, they highlight the best of what Cablenet has to offer, ensuring that the campaign leaves a lasting impression on viewers.
The 360-degree communication strategy, designed by 4wisemonkeys Cyprus, includes television spots directed by Paris El Said and digital materials produced by Semio Productions at the Boyana studio in Bulgaria. Cablenet's commitment to providing top-tier products and services shines through, bringing to life the company's slogan for a better life.
With Maximus and Cleopatra leading the way, Cablenet's new campaign is set to captivate audiences across Cyprus.
