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21 May, 2024

Social determinants undermine the progress of modern medicine

PwC report: Social determinants undermine the progress of modern medicine

Social isolation, economic inequality, pollution and food deserts are the main determinants

The rise in illnesses caused by our behaviours and the social determinants of health threatens to suffocate budgets in both wealthy and poor countries, while suppressing the power of modern medicine to improve lives. PwC’s new report “Action required: The urgency of addressing social determinants of health” outlines why healthcare stakeholders need to act now.

The report’s results suggest opportunity for healthcare systems and governments to target social determinants of health by intervening earlier to prevent or stall the progress of chronic disease, especially when it comes to obesity and diabetes.Social determinants of health—or the social, economic and environmental factors of where we live and work such as social isolation, economic inequality, pollution and food deserts—are preventing too many people across the globe from making healthy choices.

PwC projects that by 2025, many countries will see obesity/overweight rates exceeding 68 percent of the population. By investing earlier in social determinants strategies that help people with housing, exercise, mental health support and ability to afford medications, governments and health systems stand to save money in the long term and improve health outcomes.

Five steps for bold action

PwC has identified five steps to help stakeholders develop social determinants of health strategies:

  1. Build the collective will. Too many healthcare stakeholders aren’t talking about social determinants, as only 43 percent of respondents to a PwC Health Research Institute June 2019 global consumer survey said their doctor has even raised the subject with them. Other health workers, such as nurses, pharmacists and dietitians, are talking about it at a much lower level, highlighting the opportunity to involve healthcare workers more broadly
  1. Develop a framework that enables partners to work toward common goals. Consumers expect that care should be better integrated to create a seamless experience; roughly one-third of consumers asked in a 2019 HRI global consumer survey indicated that there was an opportunity to better connect healthcare and social services.
  1. Generate data insights to inform decision making. Predictive analytics can also be used to consider both individual behaviour and the behaviour of populations. Many consumers do feel some individual responsibility to make a change, but 47% of respondents to PwC’s 2019 HRI global consumer survey indicated healthcare providers are not sharing predictions about what healthcare services these patients may need in the future considering their medical history.
  1. Engage and reflect the community. Social determinants of health strategies must be grounded in the way people live and work. While 56 percent of HRI consumer survey respondents indicated they use or plan to use their smartphone to support their heath, technology can only work if it is embraced and trusted by the community members expected to use it.
  1. Measure and redeploy. In Western Sydney, a coalition dedicated to diabetes prevention in its area population set measurable goals such as reducing population weight and HbA1C levels, then started developing a diabetes dashboard to help measure which interventions worked and track trends in costs. An annual year-end review report and plan for the year ahead helped further refine its strategy and investments. 

For more on PwC’s new report “Action required: The urgency of addressing social determinants of health,” download the report at

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