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Luton’s skyline got a peculiar upgrade three weeks ago when a field near the airport unveiled a set of what can only be described as crotch circles — and no, this isn’t a new social media trend. It’s actually an unconventional advertising stunt from LaserClinicsUK, aimed at sparking conversations about bikini line styles.
The installation, which could easily be mistaken for an abstract crop circle, was part of a campaign highlighting the UK’s most popular bikini line trends: the Landing Strip, the Hollywood, and, of course, the Bikini.
The installation...was part of a campaign highlighting the UK’s most popular bikini line trends: the Landing Strip, the Hollywood, and, of course, the Bikini.
This eye-catching field art has certainly left passersby scratching their heads. It seems the clinic's team is keen to put the spotlight on women's empowerment by celebrating all the ways women choose to shape, shave, or wax their bikini lines. And what better way to get the conversation started than by drawing attention from the air?
“We’re thrilled to have worked with LaserClinicsUK to reveal this hair-raising field art,” said the team behind the stunt. “We wanted to get people talking about the trends that shape our choices down there, and we think we’ve done just that.”
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While some might consider the crotch circles a quirky conversation starter, others may raise an eyebrow at the timing and the nature of the campaign. Is it a lighthearted take on an often-taboo subject, or a desperate bid to capture attention in a crowded advertising world? Whatever the answer, the installation certainly doesn’t shy away from putting the bikini line in the spotlight.
Of course, the unexpected art installation had its desired effect. Social media was quickly abuzz with hashtags and memes, as curious onlookers and humor-loving netizens shared their opinions. Some praised the boldness of the campaign, while others simply had no idea how to respond (except with laughter, of course).
In an age where getting noticed is half the battle, LaserClinicsUK seems to have cracked the code: when in doubt, go big — and bold. So, next time you’re near Luton and happen to look down, remember: it’s not crop circles. It’s a statement. A very unique statement.
And hey, if nothing else, it’ll certainly make you think twice about your own bikini line choices.
