12° Nicosia,
27 May, 2024

Ken Segall, the man who put the 'i' in iphone, at Digital Agenda 2022

The man known as Mr. 'i' is scheduled to speak at the 5th annual Digital Agenda Summit in Cyprus

Press release

The organizing committee of the 5th Digital Agenda Cyprus Summit is delighted to announce the participation of internationally renowned advertising creative director and writer Ken Segall. Ken is the man who put the 'i' in iPhone, along with all the Apple products, and is the creator of the legendary 'Think Different' campaign. For 12 years he worked closely with Steve Jobs spanning his time at 'Next' and Apple and contributed decisively to the current identity of the largest technology company in the world.

In his presentations, he talks about his collaborative relationships with technology giants such as Intel, Dell, IBM and BMW, presents and analyzes the eternal war between complexity and simplicity in design and communication. His books 'Insanely Simple: The obsession that drives Apple's Success' and 'Think Simple? How Smart leaders defeat complexity', are global best sellers.

The 5th Digital Agenda Cyprus Summit 2022 with its thematic overview 'The Crossroads' will address contemporary issues facing mankind at local and regional levels, including the end of globalization, the new health issues in our everyday life, solar energy and what went wrong in Cyprus, generation Z’s new work ethic, the security of our mobile phones, and navigating through the labyrinth of communication and how we can get out of it. These are just some of the topics that the conference will highlight.

The Digital Agenda Cyprus Summit will take place on 17 October and is coming together thanks to the support of Cyta and the new Digital platform Jinius from BOC.

For more information and to purchase tickets, visit www. digitalagendacy. com/

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