12° Nicosia,
22 June, 2024

Unlimited data dominates in mobile telephony contracts

Mobile market sees explosive growth in unlimited data plans

Newsroom / CNA

In the first half of 2023, over 50% of mobile phone contracts now offer unlimited voice, SMS, and data, highlighting the growing importance of data in these contracts. This information comes from the Office of the Commissioner of Electronic Communications and Postal Regulation (OCECPR), which issued statistical bulletins covering the electronic communications market up to June 2023.

During this period, total data usage increased by 56.5% compared to the second half of 2022. The number of mobile phone users also grew by 23,370.

The percentage of mobile broadband data reached double digits in 2023, accounting for 10.57% in the first quarter and 11.53% in the second quarter. Fixed broadband data constituted the remainder. This shift is attributed to the rise in mobile contracts with unlimited data.

In terms of contract subscribers, Cyta and Epic experienced slight decreases, while Cablenet and Primetel showed growth, with Cablenet reaching 8.7% and Primetel hitting 9.1%.

Among prepaid mobile users, Cablenet saw a substantial increase from 4.4% to 6.7%, while Cyta and Epic saw their shares decline. Primetel also grew by 1.4%, reaching 15.5%.

Regarding market shares, Cablenet and Primetel increased their percentages, while Cyta and Epic saw a decrease. Notably, Cyta's share fell below 50% for the first time (49.8%).

In the fixed broadband access segment, subscriber numbers increased by 0.7% in the first half of 2023 compared to 2022. Subscriptions with speeds of ≥100Mbps accounted for 63.7% of the total.

The total data volume for the first half of 2023 showed a 19% increase compared to the second half of 2022. Market shares among fixed broadband access providers remained stable, with Cyta leading at 58%, followed by Cablenet at 23.4%, Primetel at 11.6%, and Epic at 7%.

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