Press Release
Lidl Cyprus presents its new summer campaign “Truly Fresh at Lidl”, an innovative approach to promoting freshness, combining cinematic aesthetics, authentic experiences and Cypriot light. The campaign stands out for its creative concept, transforming the everyday experience of fruit and vegetables into an audiovisual journey of the senses.
In 60 seconds, Lidl Cyprus redefines the way freshness is communicated: with subjective shots that put the viewer in the protagonist shoe’s; with sounds and images that evoke summer memories, and with food styling that highlights the quality of the products. The campaign doesn’t simply “advertise”, but tells a story – a story of Cypriot land, everyday moments and authenticity.
Innovation isn’t limited to creativity. Lidl Cyprus strategically invests in local production and transparency. It’s noteworthy that 57% of its grocery comes from Cypriot suppliers. Over 110 fruit and vegetable options are available daily, while more than 1,400 quality checks are carried out annually.
Lidl Cyprus continues to innovate and stand out, winning the Best Buy Award in a total of 8 categories, including the “Fresh Fruit and Vegetable Department” category from the international organization ICERTIAS, highlighting it as the “No. 1 company in Cyprus with the best quality-price ratio” for the year 2023/2024.
Enjoy the campaign here.
Visit Lidl Cyprus online:
www.team.lidl.com.cy
www.corporate.lidl.com.cy
www.lidlfoodacademy.com.cy
www.facebook.com/lidlcy
www.instagram.com/lidl_cyprus
www.youtube.com/lidlcyprus
www.linkedin.com/company/lidl-cyprus
