Newsroom
Larnaka is on the verge of an exciting transformation. With its beautiful coastline, rich history, and growing modern developments, the city is becoming an increasingly attractive spot for tourists. From new projects like the “Land of Tomorrow” to the creation of Salina Park, Larnaka is gearing up for some big changes. In this interview, Mr. Koumis shares his thoughts on how these developments are set to shape the city’s tourism and help it become a major player in Cyprus’ future tourism scene.
The project, "Land of Tomorrow," is set to transform the industrial image of Dhekelia in Larnaca into a modern and sustainable urban environment.
How would you describe Larnaka’s prospects for tourism development, Mr. Koumis?
I would say that Larnaka enjoys outstanding growth prospects. It’s a city that blends natural beauty with a rich history and cultural heritage. If we also consider the beautiful coastline that has expanded following the relocation of the fuel storage tanks, it’s clear that a promising and hopeful future stretches out before the city.
The city has a unique identity, connecting history and tradition with a modern way of life. Its location and proximity to both the airport and the port make it easily accessible, giving it a competitive edge over other cities.
Over the past few years, significant steps have been taken in the right direction, and the fact that Larnaka’s coastline hasn’t been developed to the same extent as in other cities can actually be seen as a benefit. It now has the opportunity to proceed with careful planning that meets modern demands—focusing on people and on sustainability.
In recent years, we’ve seen new hotels and other tourism ventures pop up in Larnaka. These have already boosted the city’s tourism profile, as well as that of the wider Larnaka district. Beyond the rise in the number of tourist beds, we’ve also seen an increase in visitor flows—something that greatly pleases us at the Deputy Ministry of Tourism.
What role does Larnaka play in Cyprus’s overall tourism strategy, and how does it contribute to a diversified product that supports sustainable tourism?
Our National Tourism Strategy applies to the entire country—from coastal areas to the most remote regions.
Larnaka and its surrounding district, brimming with history, cultural heritage, and natural beauty, make a significant contribution to the government’s and the Deputy Ministry of Tourism’s efforts to diversify our tourism product and promote special-interest tourism. By showcasing authentic experiences—such as exploring local culture, savouring local gastronomy, engaging in nature-based activities, and promoting sports tourism—we aim to extend the tourism season. This is a key objective of our strategy and a crucial step toward achieving year-round tourism.
I also want to emphasize the importance of initiatives by the Larnaka Tourism Board (LTB), in collaboration with other organized bodies. They highlight additional facets of the Larnaka region—for example, linking the district’s semi-mountainous villages to beekeeping. This is something we plan to spotlight prominently through the Deputy Ministry.
Overall, I believe Larnaka—both the city and the wider region—can become a model destination that strikes a balance between economic growth, cultural promotion, and environmental protection. These elements are hallmarks of a modern destination that advances with deep commitment to sustainability.
Larnaka is in a development phase, with projects led both by local authorities and the private sector. Could you tell us about those that will foster growth in the city and, by extension, throughout Cyprus? For instance, the “Land of Tomorrow” project and Salina Park?
These projects don’t just improve Larnaka as a destination; they also significantly enhance the quality of life for residents, while showcasing our country more broadly as a modern, sustainable destination.
Regarding the “Land of Tomorrow” project—stretching across the coastal front once used for fuel storage—it’s a commendable private initiative expected to substantially elevate Larnaka. In fact, it is poised to radically and impressively transform the city’s coastal landscape. It’s noteworthy that this project was designed with sustainability in mind, offering plenty of green spaces.
Personally, I believe it will breathe new life into the city—especially its waterfront—and I reiterate how important it is that sustainability drives its design, offering a bright outlook not just for Larnaka but for the whole island.
As for Salina Park, I’d say it reflects the local government’s vision for sustainable growth. The municipality’s initiative to create a park that focuses on preserving and highlighting Larnaka’s natural environment—while incorporating walkways, an artificial lake, playgrounds, and spaces for cultural events—shows how determination, collaboration, and goodwill can reshape the character of a city for the benefit of locals and visitors alike.
Additionally, various projects have taken place in the city centre over the last few years, such as the restoration of Zouhouri Square and the new Municipal Market. These have significantly upgraded Larnaka’s urban image, which will improve even more once the projects currently in progress are completed—like the redevelopment of the Acropolis and Alki squares and the surrounding streets.
How do you think the “Land of Tomorrow” project—aiming to transform the former industrial zone into one of the Mediterranean’s most appealing waterfront communities—will impact Larnaka?
Transforming what was until recently a “barren” coastal area (in developmental terms) from fuel tank sites into a modern, sustainable district will undoubtedly elevate Larnaka. The benefits will multiply, reaching the entire country. This development is expected to greatly improve the area’s appearance and functionality, through environmentally friendly projects and modern infrastructure that bring together the natural landscape and urban life.
By incorporating residential, commercial, and recreational spaces, the “Land of Tomorrow” project should position Larnaka as an innovative, sustainable, and multifaceted destination.
Is there a strategic plan for developing new tourism products, such as diving and other special-interest activities?
Yes. One of our strategic pillars is to diversify Cyprus’s tourism product by enhancing existing offerings—like diving—and introducing new special-interest tourism experiences. This is precisely why, at the Deputy Ministry of Tourism, we’ve implemented various incentive schemes to encourage the promotion and upgrade of special-interest tourism. We fully recognize its role in lengthening the tourism season and further enriching our tourism landscape.
As for diving—an integral part of Larnaka’s tourism portfolio, thanks in part to the historical wreck of the “Zenobia,” plus recent initiatives that involved submerging additional vessels—our Deputy Ministry places special emphasis on it. I’m pleased to share that we have prepared legislation aimed at regulating various aspects of diving, particularly to elevate safety standards.
How do you plan to strengthen Larnaka as a destination that combines beaches, culture, and gastronomy with the backdrop of its long history?
As I mentioned, our Deputy Ministry of Tourism aims to support tourism across the entire country, from the coast to the most remote inland areas, recognizing that each region has its own unique characteristics—and that local communities benefit when these are showcased.
When it comes to the city and district of Larnaka, the Deputy Ministry, together with the Larnaka Tourism Board, is promoting a number of initiatives to further highlight the area. After all, Larnaka combines beaches, a distinct history, cultural richness, wonderful gastronomy, and a fascinating countryside—both in terms of its heritage and its traditions.
I want to stress that we put particular emphasis on the countryside and on authenticity. Within this framework, we’re shining a spotlight on the “Honey Villages” of Larnaka’s mountainous regions.
Ultimately, the key to tourism success is destination management. This is the common goal we should all be working toward, aligning our efforts and collaborating fully.
