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Apple has raised prices across a range of its popular devices, in a move that could eventually be felt by consumers in Cyprus as well, especially those planning to upgrade their laptops or tablets.
The company said the increases are needed to offset a sharp rise in production costs caused by an “unprecedented shortage” of memory chips used in modern electronics.
Prices for several products have gone up by 15% to 25% globally, including MacBooks, iPads and other Apple devices. However, iPhone prices have not changed for now.
What’s getting more expensive
The price increases affect some of Apple’s most widely used devices:
- MacBook Air now starts at around $1,299, up from $1,099
- MacBook Pro (14-inch) rises to $1,999, from $1,699
- Entry-level MacBook Neo increases to $699, from $599
- iPad Pro (11-inch) now costs $1,199, up from $999
- iPad Air rises to $749, from $599
Apple has also increased prices on home devices:
- HomePod: $349 (up from $299)
- HomePod mini: $129 (from $99)
- Apple TV box: $199 (from $129)
Why Apple says it is raising prices
In its announcement, Apple said the industry has entered a rare period of rapid cost increases.
“We have reached a point where we need to start increasing prices,” the company said. “We have not seen such a large and fast increase in component costs before.”
The company added that the changes apply globally, meaning customers in all markets are affected equally.
What it means for Cyprus consumers
For many Cypriots, Apple products are already a significant purchase, often bought through installment plans, student discounts, or as long-term investments rather than frequent upgrades.
A MacBook Air, for example, is a common choice for university students, professionals working remotely, and small business owners. A price jump of a few hundred dollars can make a noticeable difference locally, especially once VAT and retail mark-ups in Cyprus are added.
Retailers on the island are expected to adjust pricing gradually as new stock arrives.
More price pressure ahead?
The timing also raises questions about Apple’s upcoming product cycle. The company is expected to launch a new iPhone lineup in September, and reports suggest some models could be priced even higher than previous generations, potentially crossing the $2,000 mark for top-end versions.
Apple has already made gradual price adjustments earlier this year and has shifted to offering higher base memory in some devices, partly to justify higher starting prices.
Bottom line
For Cypriot consumers already dealing with rising living costs, the message is simple: even premium tech is not immune to inflation and supply chain pressure.
And if you were thinking your old MacBook “can survive one more year”… Apple may have just made that decision a little easier or a little more expensive.
