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Industrial tourism, which allows visitors to explore working production facilities and learn how goods are made, is gaining attention as a way to expand tourism offerings beyond traditional attractions. Experiences can range from tours of wineries and food producers to visits to agricultural operations and manufacturing sites.
The potential of this form of tourism was discussed at an international conference in Nicosia organised by the Cyprus Tourism Development and Promotion Company (ETAP), bringing together tourism professionals, researchers and representatives from across Europe.
The event, titled “Industrial Tourism Conference – Enhancing Visitor Experiences and Promoting Local Businesses”, was held at CYENS on June 11 as part of the European IndusTour programme under Interreg Europe. Delegates from Cyprus, France, the Czech Republic, Poland, Serbia and Denmark attended.
Discussions focused on how businesses can open their doors to visitors, giving tourists a chance to see production processes first-hand while creating new attractions and revenue opportunities. Participants examined the role industrial tourism can play in supporting local enterprises, strengthening regional economies and enriching visitor experiences.
Speakers described the sector as a way to diversify economic activity and connect tourism with education, culture and local production. By showcasing how products are made, businesses can promote their work while offering visitors experiences linked to local traditions and expertise.
Although Cyprus does not have a significant heavy industrial sector, participants said there is considerable potential for industrial tourism in areas such as food and beverage production, wine-making, cosmetics manufacturing and agriculture.
The conference also examined the importance of cooperation between public institutions, private businesses, educational organisations and cultural bodies. Digital technologies were identified as valuable tools for creating interactive and engaging experiences for visitors.
Examples from other countries were presented, including France’s industrial tourism model, which links thousands of businesses through an organised network of visitor-accessible production sites that attract millions of people each year.
Participants also discussed the contribution of the European Route of Industrial Heritage (ERIH), a network dedicated to promoting and connecting industrial heritage destinations across Europe.
