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12° Nicosia,
20 July, 2024
 
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Fidias' impact on Cyprus' social media scene

From TikTok virality to political impact

Yiannis Ioannou

Yiannis Ioannou

The Cypriot public, particularly on social media, often reacts strongly to viral content, especially when it touches on political, social, or identity issues. Recently, after the "Fidias effect", where a young content creator gained attention during European elections, there was a swift shift in focus. A TikTok video featuring a University of Cyprus graduate announcing his departure from Cyprus due to circumstances went viral and sparked a significant debate.

This video prompted comparisons to the earlier Fidias phenomenon. It's notable that many who supported Fidias in the elections also praised the graduate's frank speech about leaving Cyprus due to limited opportunities unless one has connections or political affiliations.

The reaction to viral content in Cyprus raises questions about electoral influence. It also explores whether those sympathetic to the graduate's message found Fidias' election troubling. This dual-speed dynamic in viral content engagement suggests a divide between those feeling unrepresented, dreaming of a conflict-free country, and those engaging purely for debate's sake, potentially deepening divisions.

Examining how average Cypriots engage with viral issues, whether trivial like Fidias' videos or profound like the graduate's speech, reveals broader societal behaviors and attitudes. Both figures may lead different paths, one to MEP status, the other potentially to a successful career abroad, yet they offer insights into Cypriot discourse, emotional responses, and electoral behaviors.

This analysis might uncover inherent contradictions, such as how many Cypriots supported Fidias despite challenges faced by University of Cyprus graduates. As public opinion in Cyprus increasingly reacts to viral phenomena, understanding this sensitivity could bridge the gap between emotional reactions and reasoned arguments, offering insights into societal thinking within and beyond social media.

Ultimately, understanding these dynamics could lead to deeper self-awareness for Cypriot society, shedding light on psychological and behavioral patterns that shape its collective identity and electoral choices.

[This article was translated from its Greek original]

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