Damiani expands global presence with first boutique in Cyprus

By Anna Polyviou

The Italian luxury jewelry group Damiani is celebrating its centenary this year, marking a century of excellence in goldsmithing, diamonds, gems, and pearls.

The journey of the Damiani company is deeply rooted in family tradition, driven by a passion for the art of goldsmithing and a commitment to crafting high-quality jewelry. Founded by Enrico Grassi Damiani in 1924 in Valenza, Italy, the company quickly gained renown for its exquisite creations, attracting clientele from affluent and noble families seeking unique and valuable pieces. Enrico's son, Damiano, led the company from 1960 to 1990, steering it through evolution with innovative marketing strategies and creative designs that shaped jewelry trends and expanded its international reach.

Since the early 1990s, Damiani has transitioned from a family enterprise to an international powerhouse, establishing a presence in the global luxury jewelry market. By 2001, the company had entered the U.S. market, expanding its retail network to 25 stores across Italy, Asia, and the U.S. Damiano's children—Guido, Silvia, and Giorgio—have continued the legacy, maintaining a commitment to excellence and innovation.

Today, Damiani remains a prominent figure in the world of high-end jewelry, rooted in Valenza while embracing a global audience. With over 90 boutiques worldwide, including one in Cyprus, the Damiani Group offers a portfolio of luxury brands, showcasing refined craftsmanship and impressive designs.

Damiani's debut in Cyprus occurred on May 31, 2024, with the opening of its first boutique at the City of Dreams Mediterranean in Limassol. Giorgio Damiani presided over the inauguration, which featured an exhibition of the brand's exquisite creations, offering guests a luxurious experience. Operating in partnership with Vassos Eliades Ltd, known for its commitment to quality and prestigious brand collaborations, Damiani reaffirms its strategic expansion and solidifies its presence in the Mediterranean region, showcasing its enduring appeal through continuous investment and expansion efforts.

[This article was translated from its Greek original]