Dorita Yiannakou
Cyprus has long been known for its sun-drenched beaches and azure seas, but a new vision is emerging to transform the island into a full-time tourist destination within the next five years. The goal? To showcase the island’s rich cultural, culinary, and outdoor experiences, making it a must-visit spot beyond the summer season.
At the "Beyond Sea and Sun" conference, organized by Hermes Airports, industry leaders, officials, and international experts discussed how to break free from seasonality and reposition Cyprus on the global tourism map.
Building the Brand
Renowned branding expert Peter Economides emphasized the need to redefine Cyprus' image by highlighting unique experiences that go beyond the usual beach holidays. By creating lasting memories and meaningful experiences, Cyprus can attract visitors all year round. "Consistency and ethics are key to building a tourism brand that resonates globally," Economides said.
Peter Economides explaing "branding" at the 'Beyond Sea & Sun' conference, hosted by Hermes Airports
Engaging Tourists Through Experiences
Tourism stakeholders pointed out that the profile of winter tourists differs significantly from summer visitors. Activities like cultural tours, cycling, and gastronomy hold particular appeal during the colder months. Deputy Minister of Culture Vasiliki Kassianidou stressed the importance of showcasing the stories behind Cyprus’ attractions and cuisine, adding depth to the visitor experience.
Award-winning Cypriot chef Christoforos Peskias echoed this sentiment, highlighting how the history behind every Cypriot dish can enhance the country’s gastronomic appeal, creating unforgettable memories for tourists.
Infrastructure and Initiatives
Infrastructure upgrades are central to Cyprus’ transformation. Deputy Minister of Tourism Costas Koumis announced plans to subsidize hotel improvements in mountainous areas, aiming to attract cyclists and other special-interest tourists. Drawing comparisons to Mallorca, a European cycling hotspot, Koumis suggested that Cyprus could compete effectively with the right investments.
Nicosia, too, has shown progress in attracting foreign businesses and residents, which can boost tourism if complemented by improvements in quality of life and infrastructure.
Aesthetic and Cultural Enhancements
Paphos Mayor Faidonas Faidonos highlighted the role of aesthetics and interconnected projects in elevating tourism. Paphos has successfully linked its developments to create a cohesive and attractive environment for visitors, serving as a model for other regions.
President Nicos Christodoulides emphasized the role of culture and religious tourism as untapped resources. He also noted the significant investments made in mountainous areas, which could draw visitors seeking alternative travel experiences.
The Road Ahead
The conference concluded with a call for collaboration and patience as Cyprus embarks on this transformative journey. By leveraging its strengths, addressing weaknesses, and uniting behind a common vision, the island aims to become a competitive, year-round destination that appeals to diverse global audiences.
With initiatives like cycling tourism, cultural storytelling, and gastronomy, Cyprus is setting the stage for a tourism renaissance that goes far "Beyond Sea and Sun."
This article was summarized and translated from its Greek original
*To read more of Dorita Yiannakou's article and gain full access to in-depth reports (in Greek), subscribe now to Kathimerini's print edition and stay informed with comprehensive coverage on this and more!
