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Cyprus, like the rest of Europe, may see fewer American tourists this summer as high travel costs and shifting preferences push U.S. travelers to rethink their vacation plans. According to the latest data from the European Travel Commission (ETC), the percentage of Americans planning a European trip has dropped from 45% in 2024 to just 37% in 2025—the lowest since 2021.
For Cyprus, a destination that has been steadily attracting more U.S. visitors in recent years, this shift could have economic implications. American tourists are known for their high spending habits, contributing significantly to the tourism sector. While Cyprus is not the top European destination for U.S. travelers, the island has benefited from increasing interest, particularly from cruise tourism and cultural experiences. A slowdown in American arrivals could affect local businesses, especially luxury resorts, fine dining establishments, and high-end tour operators.
The main reason behind the decline is cost. Rising airfare, expensive accommodations, and general inflation in Europe are making American travelers reconsider their summer getaways. Additionally, many are opting for domestic vacations or alternative destinations that offer better value for money.
However, it's not just the U.S. market showing signs of slowing down. Nearly half of all travelers surveyed, regardless of nationality, cited travel expenses as their biggest concern for 2025. While most long-haul travelers still plan international trips, only 44% intend to visit Europe, down from 49% in 2024.
On the flip side, China is emerging as a growing market for European tourism. Unlike Americans, Chinese travelers have shown increased interest in visiting Europe, with 61% planning a trip in the next 12 months—up from 57% last year.
Despite the dip in American interest, Europe, including Cyprus, remains an attractive destination. Experts suggest that maintaining growth will require making travel more affordable and improving flight connectivity, ensuring that Cyprus remains on the radar for international visitors.
*With information from Fast Forward
