Cyprus joins Europe's #Safe2Eat campaign for third year

In a concerted effort to bolster consumer confidence and promote food safety across Europe, Cyprus once again stands alongside 17 other nations in the #Safe2Eat campaign, spearheaded by the European Food Safety Authority (EFSA). Formerly known as "#EUChooseSafeFood," this initiative returns with a renewed vigor and a fresh name, aiming to equip consumers with the information they need to make informed decisions about the food they consume.

This year's campaign, boasting participation from countries including Greece, Italy, Spain, and Portugal, expands its scope to provide enhanced awareness and education on food safety principles. European Commissioner for Health and Food Safety, Stella Kyriakides, hailed the launch of the #Safe2EatEU campaign, affirming that European citizens are among the best protected and informed globally regarding the safety of their food choices.

Health Minister Michalis Damianos echoed this sentiment, emphasizing the government's unwavering commitment to safeguarding public health. He underscored the pivotal role of Cyprus' Food Safety Services in collaboration with EU authorities, ensuring the quality and safety of food reaching consumers' plates. Damianos stressed that prevention and protection of citizens' health remain paramount priorities for the state.

A recent survey conducted by EFSA in collaboration with IPSOS revealed that nearly 70% of Europeans express an interest in food safety, yet around 60% find the information too technical to comprehend fully. In response, the #Safe2Eat campaign endeavors to bridge this gap by communicating the science behind food safety in clear, accessible language, empowering citizens to make informed choices about their dietary habits.

With the slogan #Safe2Eat.EU, the campaign focuses on educating consumers on various aspects of food safety, including proper food handling techniques, interpreting food labels, and reducing food waste. It also highlights the safety of dietary supplements, allergen awareness, and the scientific substantiation of health claims on food products.

EFSA Executive Director Bernhard Url emphasized that thanks to stringent food safety standards in the EU, consumers can trust that the food they purchase and consume is safe. He emphasized that the #Safe2EatEU campaign seeks to bridge the gap between scientific understanding and consumer choices, empowering citizens to enjoy their meals with confidence.