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22 September, 2023
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Why Steve Jobs threw the first iPhone on the floor

The unknown incident and the story behind the visionary founder of Apple

Money Review

Today marks the tenth anniversary of the death of Steve Jobs at the age of 56, after being struck by pancreatic cancer. To this day, Silicon Valley and the global tech industry have not stopped looking for "the next Steve Jobs," but no one else has been able to influence humanity, technology, and the economy as its co-founder did. Apple with iPhone.

Apple maintains a memory page on its site where more than a million people have already shared their thoughts and memories of the visionary who changed the world.

you no longer had to be a "nerd" to love computers

But CNET's Roger Cheng describes an unknown incident that took place in the offices of the Wall Street Journal, where he was working at the time, shortly before the first iPhone was released in 2007.

Jobs had visited the newspaper's offices to show some 20-year-old reporters the new Apple gadget, when one of them asked him if the iPhone was durable.

Immediately, and without hesitation, the CEO of Apple threw the prototype iPhone he was holding in his hand, on the floor, towards the center of the room. Those in the room shouted in surprise and then there was complete silence.

The iPhone had escaped the strong fall without a scratch. Maybe the carpet helped.

"This memory underscores how far Jobs has come to make an impression," Cheng said. "Imagine how devastating it would have been if the iPhone had been broken or damaged in front of so many journalists."

That was Steve Jobs. A charismatic leader who turned the startup he founded in his parents' garage into the world's most valuable business, convincing humanity for the first time that technology can be an object of desire.

His career began when he dropped out of his first year of university, choosing instead to take some selected courses. One of them was calligraphy. "It was beautiful, historic, discreetly artistic in a way that physics can not capture, and I found it fascinating," Jobs said in a famous speech at Stanford University in 2005.

A decade later, these courses influenced his work on the Macintosh, which for the first time introduced nice fonts to a computer. "And since Windows just copied the Mac, it's possible that without it, no computer would have (the fonts)," he would later say.

Job's intuition of finding the balance between technology and art became the cornerstone of Apple's success.

The company was founded when Jobs saw his friend Steve Wozniak (or simply "Voz") make his own computer and offered to work with him: Voz would be the product designer and Jobs the salesman.

Everything was perfect. They were young, talented and living in Silicon Valley at the right time. Computers would become the most lucrative industry in the world. A year later, they launched the Apple II, which made them rich.

"Almost from the beginning of Apple, we were for some incredibly lucky reason, quite happy to be in the right place, at the right time," he would say.

Jobs became a huge star in the 1980s, but under pressure from the management of a company with a global presence, he needed help. He turned to Pepsi CEO John Scaley in 1983, saying, "Do you want to sell sugar water all your life or do you want to come with me and change the world?"

Scully accepted, but their relationship deteriorated, with the result that Jobs was fired from the company he founded. He spent much of his life in a coma.

But later he would admit that it was what he needed to rediscover his creativity and start all over again.

He co-founded Pixar, which made the first computer animated film, Toy Story. The company was sold to Disney for $ 7.4 billion in 2006.

In 1997, while Apple began to falter without its visionary founder, Jobs returned.

From that point on, every new product of the company was a huge success, copied by the entire technology industry.

The first iMac was a stylish response to the obnoxious computers of the time. Designed by Johnny Ive, you no longer had to be a "nerd" to love computers.

IPod and iTunes revolutionized the tech industry.

But the iPhone was Apple's biggest achievement. He made touch screens mainstream and turned the company into a world leader.


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