Newsroom
Cypriots are eating more fish and seafood than ever before, according to a new report on European food trends. But while the trend is on the rise, many people are becoming more selective about what they put on their plates — and their choices are being influenced by cost, sustainability, and food transparency.
The Special Eurobarometer 558 report, conducted between September and October 2024, shows that the number of Cypriots eating fish at least once a month has jumped by 13 percentage points since the last survey. That’s good news for anyone who loves the taste of fresh seafood. But what’s even more interesting is the growing preference for wild-caught fish — over half of Cypriots (52%) now favor it over farmed options.
So, why this shift? For one, there’s a strong push for better transparency about where our food comes from. Nearly a third of Cypriots (31%) want to know if their fish is from the EU or beyond. It’s clear that consumers are demanding more than just good taste—they want to make sure their seafood is responsibly sourced and doesn’t harm the environment.
And while seafood remains a staple, there’s a big factor influencing what’s being bought: price. As everyday expenses rise, many people are choosing cheaper options like frozen or canned fish. These products are more affordable, last longer, and are often more convenient. The trend of reaching for frozen or tinned products instead of fresh catches shows just how much economic pressures are shaping food choices in Cyprus.
Living close to the sea certainly has its perks, as those near the coast are more likely to eat seafood regularly. But even with the proximity to the sea, people are still considering cost over freshness. It’s a balancing act — eat healthy, but within budget.
Perhaps one of the most surprising findings in the survey was the interest in algae and seaweed. While it hasn’t quite hit mainstream status, two-thirds of Europeans have tried algae products at least once in the past year, usually as part of sushi or wraps. In Cyprus, where the connection to the sea runs deep, we might see seaweed becoming a more common sight on menus in the future.
Another key takeaway is the growing demand for clearer product labels. Half of consumers, including those in Cyprus, expect to see important details like the product’s expiration date, method of production (wild or farmed), and the origin of the fish. The more information available, the better consumers can make informed choices about what they’re buying.
As the report shows, Cypriots are not just eating more fish — they’re becoming more conscious consumers, interested in where their seafood comes from and how it’s produced. For the fishing industry, it’s a sign that meeting these demands will be crucial. Those who can offer wild-caught products, with clear labeling and transparency, may find themselves ahead of the curve.
So, next time you’re picking out fish, you might want to think twice about where it comes from — because it’s clear that more and more Cypriots are choosing wild-caught, responsibly sourced seafood that’s good for both their health and the planet.
*Read teh full report at www.Europa.eu
