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Former President Donald Trump, in a bid to rally his supporters and address mounting legal expenses, has ventured into selling Bibles. Trump, who recently emerged as the presumptive Republican nominee, unveiled the "God Bless the USA Bible" via a video on his Truth Social platform.
According to a report on AP, the Bible, priced at $59.99, is inspired by the patriotic anthem of country singer Lee Greenwood, a tune frequently played at Trump's rallies where he takes the stage.
In his video message, Trump, marking the onset of Holy Week, urged his followers to obtain a copy of the Bible, emphasizing the importance of prayer in America. The move arrives as Trump faces financial strains, grappling with legal battles including four criminal indictments and civil charges, alongside a staggering $454 million debt from a civil fraud judgment.
The "God Bless the USA Bible," promoted as "Easy-to-read" with "large print" and a "slim design," features not only the King James Version but also excerpts of significant American documents like the U.S. Constitution, the Bill of Rights, and the Declaration of Independence. Additionally, it incorporates a handwritten chorus of Greenwood's renowned song.
This foray into selling Bibles is part of Trump's broader commercial endeavors, which have included branded sneakers, NFTs (nonfungible tokens), and published books. While Trump's spokesperson and the Bible's representatives remained silent on financial details, it's evident that Trump, leveraging his popularity among white evangelical Christians, is tapping into a market with a strong base of support.
Despite controversies surrounding Trump's relationship with religion, including missteps like misquoting Scripture, his business ventures continue to garner attention. From his days promoting steaks to his presidency's controversial moments, Trump's entrepreneurial spirit remains undeterred, even as he pursues a return to the White House.
[With information sourced from AP]