Are you ready for a 'Greekend'? (video)

The Greek National Tourism Organization (EOT) launched a new advertising campaign on Thursday, touting Greece’s attractions as a city break destination. Coining the word “Greekend,” the campaign encourages people to “end your week like a Greek.”

“The Tourism Ministry and EOT are launching the City Break campaign, inviting visitors to discover the well-known and hidden corner of Greek cities,” said Tourism Minister Vasilis Kikilias.

“Hotels in our cities, particularly Athens and Thessaloniki, have suffered due to the pandemic. This campaign is the first in a series of initiatives we will carry out, inviting visitors to safely enjoy an authentic Greek weekend in our largest cities,” he added.

The new campaign is scheduled to initially run for two months in 10 countries including France, Germany, the United Kingdom, Spain, Italy, Denmark, Sweden and Israel.