Present in 24 countries with a network of 538 physical stores, KIABI is challenging the fashion world’s leaders in Europe, the Middle East, Africa and South America. Engaged in an international growth dynamic, the French favourite continues to roll out its concept intended for all families as it opens its second shop in Cyprus in 2023. Along with its partners, KIABI aims to strengthen its position as a leading brand and to conquer new markets to meet the needs of all families by opening in 3 new countries each year.
''KIABI is the leading French fashion brand and its unique concept is taking the international market by storm. Our value for money, unbeatable style and sustainable approach, coupled with vast experience in affordable digital shopping make us truly one of a kind. Today, our growth challenges take us wherever there are families. We intend to develop partnerships of every kind and through all channels, to reach as many families as we possibly can. KIABI is a local retailer wishing to “make family life easier” by adjusting to each urban area and rural region, bringing them sustainable collections and solutions.'' François Haimez, KIABI International Leader KIABI
A second store opening in Cyprus at the Neon Mall in Paphos
After opening their first store in Cyprus at Metropolis Mall in Lanarca, KIABI is now opening at the Neon Mall in Paphos. With a sales area of 1,300 m², this new store will offer a unique shopping experience and a complete range for the whole family. To this end, the brand has joined forces with Hudson Cyprus Ltd via a partnership that was launched for the opening of the first store in Cyprus. The aim is to make life easier for Cypriot families and to become the leading brand at the forefront of affordable fashion for the whole family.
KIABI aims to open 3 more stores in Cyprus by 2025.
''We are thrilled for bringing such an exciting value brand in Cyprus that offers more accessible and quality fashion to the Cypriot families. Paphos is the second store in our expansion strategy in a location that we believe it is ideal for us. We strongly believe that this will be another successful story.'' Kyriacos Zindilis, Partner Hudson Kiabi in Cyprus
KIABI is pursuing its international development by opening in 3 new stores countries each year
By developing its partnership network across the world, KIABI is following an omni-channel approach to its international development. Every year, an average of 3 new countries will be added to the brand’s list of locations. Beyond its newly operated regions, KIABI is speeding up the roll-out of new services, including a loyalty card, a presence in Marketplace, and the testing of new formats. Mission: to make family life easier and bring the best of fashion and KIABI services to as many people as possible.
Regardless of the size, whether it be in a shopping centre or in the city centre, at the foot of a residential building, or a digital store with a partner that shares KIABI’s customer-centric values, the brand’s approach is ''focused on families'', with priority on local and national services throughout.
KIABI was created in 1978 in the North of France. The brand revolutionised ready-to-wear clothing by launching a low-cost fashion option for all families – an idea which was unheard of until then. With a network of 538 stores across 24 countries, KIABI generates a turnover of more than 2 billion euros. KIABI fashion embodies a simple, inclusive and happy attitude to life, with collections designed in France by a team of 56 in-house designers. KIABI is France’s leading ready-to-wear retailer with almost 10,000 Kiabers of 60 different nationalities.
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