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27 May, 2024
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Netflix vs. the World: Unraveling the future of streaming wars

Exclusive interview with Prof. John Oliver sheds light on the battle for digital supremacy

Shemaine Bushnell Kyriakides

In the rapidly evolving landscape of streaming services, industry titans are facing a pivotal moment as they navigate through a period of consolidation and uncertainty. This was a central theme explored by Professor John Oliver during his interview at the 2023 Digital Agenda conference held in Nicosia last October.

Oliver, renowned for his insightful analysis of media trends, shed light on the challenges and opportunities facing streaming companies today. "Our life follows a normal life cycle, and every industry that's ever been curated follows the same lifecycle essentially," Oliver remarked during the interview. "What we've had in streaming is massive growth, supercharged with COVID essentially."

Despite initial explosive growth, streaming companies are now grappling with stagnation and heightened competition. Oliver pointed out that while giants like Netflix boast hundreds of millions of subscribers and billions in revenue, profitability remains elusive for many. "There's only one out there that's making real profit, and that's Netflix," he noted. "They've got something called first mover advantage."

However, Oliver cautioned that even Netflix is not immune to the challenges ahead. "Netflix is literally walking around with a big target on their back," he remarked. With emerging competitors and mounting financial pressures, the streaming giant faces an uncertain future.

One key factor contributing to the uncertainty is the looming threat of industry consolidation. Oliver predicted that within the next five years, we could see major mergers and acquisitions reshape the streaming landscape. "The storm clouds are gathering," he warned.

The interview with Professor John Oliver provides invaluable insights into the current state and future prospects of the streaming industry. Watch the full interview below, where he delves deeper into the intricacies of the streaming wars and offers his perspective on what lies ahead.

Cyprus  |  World  |  streaming

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