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Denmark is aiming to make history as the first European country to grant its citizens copyright over their own face, voice, and physical likeness, a bold step to combat the growing threat of AI-generated deepfake content.
Under the proposed law, rights are automatic from birth; no registration is needed. If someone uses your face, voice, or image without permission, you could demand its removal and even claim damages, whether or not you’ve suffered measurable harm.
The bill outlines three major protections: citizens can request the takedown of unauthorized content, seek compensation for misuse, and hold platforms hosting deepfakes accountable if they fail to act promptly. Exceptions are built in for satire, parody, news, and public-interest reporting.
“This isn’t just about protecting people; it’s about recognizing ownership,” said a Danish official. “Your image, your voice, and your likeness belong to you as intellectual property.”
By giving individuals immediate enforcement power, Denmark is hoping to set a new standard for digital rights, aligning platform responsibilities with the EU’s Digital Services Act. The initiative also comes as Denmark takes the EU Council Presidency in 2025, signaling plans to promote similar measures across Europe.
Experts say the legislation could redefine personal identity in the digital age. “In a world where AI can mimic anyone, this law puts control back into the hands of citizens,” said a Copenhagen-based tech analyst.
Source: ecosostenibile.eu
