Cyprus enterprises rank fourth in EU for social media use

Cyprus ranked fourth among the EU 27 in the number of enterprises using at least one type of social media in 2019, recording a hike of 20 per cent since 2014.

In 2019, 73 per cent of Cyprus enterprises reported that they were using at least one type of social media, compared to 53 per cent in 2014.

The figure was significantly higher than the EU average of 50 per cent.

According to figures released by Eurostat, the use of social media was most popular among enterprises in Malta (84 per cent), followed by Denmark (75 per cent), the Netherlands (74 per cent), Cyprus (73 per cent), Sweden (72 per cent), Belgium, Ireland and Finland (tied at 71 per cent).

The use of social media was least popular among enterprises in Romania (33 per cent), Bulgaria (34 per cent), Poland (37 per cent), Hungary (38 per cent), Latvia (41 per cent) and Slovakia (42 per cent).

In Greece the rate was 55 per cent in 2019, up from 38 per cent in 2014.

Compared with 2014, the percentage of enterprises using social media has risen across all EU Member States with available data. The highest increases were recorded in Denmark and Luxemburg, which both saw an increase of 26 per cent, followed by Finland (25 per cent increase), Sweden (24 per cent increase) and Latvia (22 per cent increase), while the lowest increases were observed in Bulgaria (6 per cent increase), Ireland, Portugal, Romania and Slovenia, which all increased by 11 per cent.